Literary fiction and Michelle Obama top Super Thursday picks

Literary fiction and Michelle Obama top Super Thursday picks

Super Thursday will fall on 4th October this year, The Bookseller can reveal, when a whopping 544 new hardbacks will be hitting shelves—40 more than on last year’s equivalent day—all vying for a slice of the lucrative Christmas book market.

The day fires the starting pistol for the make-or-break autumn season, with booksellers all scrambling after their share of the festive sales: last year, 62.8 million books were sold for £551.9m between 7th October and 24th December through Nielsen BookScan. Around a third of the market’s annual volume sales come in the final quarter of the year.


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