Children’s Laureate Cowell says reading shouldn't feel 'old-fashioned'

Children’s Laureate Cowell says reading shouldn't feel 'old-fashioned'

Cressida Cowell, the Waterstones Children’s Laureate, says she tries to make her books “look like sweets” with “glinting covers” in order to make reading feel exciting for children. 

Speaking at The Bookseller’s Children’s Conference on 23rd September about her Life Changing Libraries programme, she said: “I'm fighting against the best telly, the best film ever” and added that it was important to make sure reading didn’t feel like “an old-fashioned thing” or “something school-y". 

She emphasised that reading for joy improves life chances, regardless of a child’s socioeconomic background, ...

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