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W H Allen has acquired Washington Post reporter Taylor Lorenz’s Extremely Online: The Untold Story of Fame, Influence and Power on the Internet, a “ground-breaking” social history, “revealing how online influence and the creators who amass it have reshaped our world, online and off".
Commissioning editor Geraldine Collard bought UK and Commonwealth rights from S&S US. Extremely Online will publish on 5th October 2023.
The publisher says: “For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Here, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy.
“By tracing how the internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms’ power users radically altered our expectations of content, connection, purchasing and power. From serious technology reportage to a cultural analysis of what makes us tick in the age of influencers, Extremely Online is the inside, untold story of what we have done to the internet, and what it has done to us.”
Lorenz is a technology columnist for the Washington Post’s business section, covering online culture. Previously, she was a technology reporter for the New York Times business section, the Atlantic, and the Daily Beast. Her writing has appeared in New York magazine, Rolling Stone, Outside magazine, BuzzFeed and more. She often appears on CNN, MSNBC, NBC and the BBC. She was a 2019 Knight Visiting Nieman Fellow at Harvard University and is a former affiliate at Harvard’s Berkman Klein Center for Internet and Society.