World Book Day sales soar as report assesses engagement

World Book Day sales soar as report assesses engagement

Sales of World Book Day (WBD) titles soared by more than 50% in comparison to last year, with 469,274 copies in total shifted in the week of the event, sales figures have shown.

An evaluation of the national event, which took place on 1st March, was shared exclusively with The Bookseller this week. It revealed that in 2017, for the first time in five years, the entire WBD selection topped the charts, and that for the first time the Official UK Top 50 had an all-WBD top 10. The UK children’s market grew by £1.4m (22%) compared to the week before the event. David Walliams’ Blob (HarperCollin...

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