Walker Books will give away 70,000 free books this summer as part of the Royal National Institute of Blind People's Read for RNIB Day.
The campaign is the charity's annual fundraising campaign, aiming to improve the accessibility of books for blind and partially sighted people.
On 10th August, the Daily Express will include a voucher which can be exchanged at a Morrisons supermarket for a Read for RNIB Day branded copy of Michael Rosen's book We're Going on a Bear Hunt.
The book, published by Walker Books and illustrated by Helen Oxenbury, was first released in 1989.
The RNIB hopes people will use it as an inspiration for Read for RNIB Day activities and fundraising when it takes places on 11th October.
The charity's c.e.o. Lesley-Anne Alexander said: "Blind and partially sighted people face a significantly limited choice of books in accessible formats but by taking part in Read for RNIB Day on Friday 11th October people can help us to change the story."
According to RNIB figures, only 7% of all books are fully accessible to visually impaired people. Through its national library service, the charity produces and distributes more that 1.6m books each year in accessible formats such as braille, unabridged audio and large print.