Use 'tremendously useful' data, Raccah urges IPG forum
NewsMar 10, 2021by Ruth Comerford
Dominque Raccah, founder and c.e.o. of Sourcebooks, has urged publishers to invest in data collecting to make their titles more successful.
YOU’VE REACHED YOUR ARTICLE LIMIT
Sign in or register below for free to unlock 2 articles each month and receive personalised newsletters to your inbox.
OR
Help support our journalism and subscribe with unlimited access.
Subscribe today today and get:
- Every issue of The Bookseller magazine
- Unlimited access to thebookseller.com (single user)
- The Bookseller e-edition app for tablet and mobile
- Subscriber-only newsletters
- Twice yearly Buyer's Guides worth £30
- Discounts on The Bookseller awards and conferences