Trade runs pro and 'anti'-Valentine's Day campaigns

Trade runs pro and 'anti'-Valentine's Day campaigns

The book trade is aiming to put books at the heart of Valentine's Day, with publishers unveiling a range of campaigns reflecting that there is a light and a dark side to the day.

Bookshops have been wrapping books as potential gifts, with both Foyles and Waterstones creating Valentine's-themed displays and tables. Waterstones' offering consists of books, non-book gifts and Valentine’s Day Cards, all supported by "beautiful Valentine’s POS”, the company said. Meanwhile Foyles is running a “literary lovers” promotion, contributed to online by authors such as Helen Dunmore, and featuring “bun...

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