Swedish trade mulls Storytel-Norstedts deal

Swedish trade mulls Storytel-Norstedts deal

Storytel’s purchase of Sweden's second largest publishing house, Norstedts, announced yesterday (22nd June), was no surprise to the trade.

The rumour had been going around for weeks. First reactions, when the deal was confirmed, were characterised by a positive but cautious approach. It is not obvious to the trade what Storytel wants to do with Norstedts. It has acquired a publishing house that lacks a clear strategy, one that has spent the last five years or so totally focused on cutting costs. And Storytel has no experience of publishing at Norstedts' level.

Storytel is promising to lea...

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