Headline is “gearing up for a big marketing and publicity push” for controversial footballer Luiz Suarez’s autobiography, which is being released more than six weeks after its original publication date.
Crossing the Line, previously titled My Autobiography: El Pistolero, was due to be released on 25th September, but was not completed in time to hit the original publication date.
The former Liverpool footballer’s book will now be released on 6th November, following serialisation in a major national newspaper.
Hardbacks of the book are currently under embargo and will be biked to sport and football editors and broadcasters on the day before publication or on publication day.
Jonathan Taylor, publishing director for non-fiction at Headline, said: “This autobiography really delivers the inside story on all the questions the public have about Suarez’s controversial football career.”
As part of the marketing for the book, there will be a “major” online advertising campaign across the Liverpool Echo’s football site on publication and a “wide-reaching” digital and social media campaign to reach football fans using promoted tweets and targeted Facebook advertising. Suarez and his team will also publicise the book online, including via shareable audio clips of the book read by Suarez, and tweets from his official Twitter account.
In Crossing the Line, Suarez will talk “openly and candidly” about his career, including “his issues with biting opponents”. He will begin the book with a chapter on what happened at the World Cup in Brazil this year, “how biting incidents have plagued his career, and how he is trying to understand (though not excuse) and improve this side of his psychological make-up”.
Suarez will also mount a “passionate and resilient defence of his behavior in the Patrice Evra” racism row, and will give the inside story of the injury he suffered before the World Cup, and his emotions on scoring two goals against England in the competition.
The footballer, who now plays for Barcelona, will also talk “warmly and in detail about his time at Liverpool, and how he fell in love with the football club, the city and its people, and offer fascinating opinions on managers Kenny Dalglish and Brendan Rogers”.
Crossing the Line will be published in hardback and e-book costing £20.