Simon & Schuster Children's Books has partnered with new company Box of Awesome to deliver books to children across the UK.
Box of Awesome is a business which sends out free boxes of items to subscribers, containing books, music, films, trading cards and other collectibles every two months. Subscribers can also sign up to a premium package, and a digital version. A sister product, Box of OMG, is specifically aimed at girls.
Box of Awesome has a policy of including a book in every box; S&S Children's Books will provide titles such as Zom-B by Darren Shan and Dork Diaries by Rachel Renee Russell.
Elisa Offord, marketing and publicity director for children's books at Simon & Schuster, said "Box of Awesome and Box of OMG give us a platform to get some of our best books for tweens and teens straight into the hands of their target audience—a notoriously tricky age group to reach. We've selected books by our most popular authors who write series or have new titles coming out with Simon & Schuster in 2013, with the hope that the reader may discover the author and get hooked on the series and reading for pleasure."
Dylan Collins, c.e.o. of Box of Awesome, said: "During our Weekend of Awesome event, kids were claiming physical and digital boxes at a rate of one every 15 seconds. Clearly we¹re solving a problem for our clients while also making kids very happy. By putting a book in every box, we can improve literacy in a way which continues to delight. We¹re incredibly excited to be working with Simon & Schuster on this."
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