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Former Simon & Schuster UK Children’s m.d. Ingrid Selberg has developed a series of board and activity books with illustrator and Koko Rose Media co-founder Jo Rose, based on the latter’s Deer Little Forest brand.
An early learning series for ages 0–3, it stars Rowan Fox, Barley-Crumb Badger and “lots of frogs and bunnies, as well as a whole new set of friends”.
It is the first full range of Deer Little Forest books, but the characters have appeared on a number of products, including greetings cards, houseware and apparel. The brand has licensing deals in 27 territories.
Selberg, who left S&S in 2014, said: “[Rose’s] illustrations and designs take an evergreen genre and make it distinctly her own. Her style is imaginative and eclectic, standing out among a very creative crowd, bringing a genuinely fresh and unparalleled style to the bookshelf.”
Koko Rose, which Rose co-founded with media executive Lisa Hryniewicz in 2013, holds world rights to the series.