Sceptre has helped to create a decision-making app to accompany author Rolf Dobelli’s The Art of Thinking Clearly.
The Hodder & Stoughton imprint has worked with Dobelli and Papertrell, a book-app publishing platform, to create the app, released today (14th August) which will reveal “the most common decision-making errors based on the type of decision” readers are making.
Users of The Art of Thinking Clearly app will answer a series of short questions based on the type of decision they are making – money, work, time, or people- and then the app will reveal the most relevant cognitive biases, allowing them to avoid these errors, said Sceptre.
Sceptre’s editorial director Drummond Moir said: “We’ve sold over 150,000 hardbacks of The Art of Thinking Clearly, which combined with Rolf’s international editions, brings global sales to over a million copies.
“Our audio and paperback editions have also performed very well, so we wanted to capitalise on this success.
“Given how digestible, accessible, informative and useful the book is, an app seemed a natural next step. It’s very different to the book, of course, and our team spent a lot of time reimagining its content for an entirely different format and audience.
“We’d be delighted if the app led more people to Rolf’s books, but it’s by no means just a marketing tool for the book – it’s a quick, easy-to-use, inspiring app for anyone with important decisions to make.”
Dobelli’s The Art of Thinking Clearly, which was first released in the UK in March 2013, has sold 30,042 copies through Nielsen BookScan across two editions.
The app is available from the Apple store.