Sainsbury's launches entertainment website

Sainsbury's launches entertainment website

<p>Sainsbury&#39;s has launched a new entertainment website in time for the festive rush. The new site, www.sainsburys.co.uk/entertainment, allows customers to pre-order and purchase over 150,000 books, DVDs, Blu-rays, CDs and games online. The website includes sections on the Sainsbury&#39;s Book Club and both hardback and paperback titles by genre. Offers are also highlighted online, such as John Grisham&#39;s <em>The Confession</em> offered for just &pound;5, or a promotion of two for &pound;8 on children&#39;s annuals.<br /><br />As part of a wider initiative to increase the retailer&#39;s online entertainment offer Sainsbury&#39;s has also announced plans to launch a digital download service and a range of e-books will be introduced early next year.<br /><br />Sainsbury&#39;s head of entertainment Richard Crampton said: &quot;Online enables us to offer much more than we can in store. The new site will join seamlessly with our existing non-food online offer so customers can browse and discover their favourite music, films, books and games easily.&quot;<br /><br />This announcement comes after the supermarket today (10th November) reported its non-food sales are growing at three times the rate of its food sales, according to the retailer&#39;s interim results for the 28 weeks to 2nd October. The company as a whole saw total sales up 7% to &pound;11.9bn, with underlying operating profit up 8.2% to &pound;370m.</p>