Software provider Publishing Technology is changing its name to Ingenta, with immediate effect.
The company said the new name will bring all its products and services under one brand, giving the business a “clear identity and strong personality”.
C.e.o. David Montgomery said: “The new-look Ingenta brand reflects what we are as a business – an engaging and creative international company, with highly innovative products and solutions that make a real difference to our customers. The rebrand will help us to build a better business for the future, one that cohesively brings together our offering and helps us to cross borders and markets seamlessly.”
Under the rebrand the company’s products and services will be split into three divisions: Ingenta Commercial (previously advance), Ingenta Content (incorporating Ingenta CMS, previously pub2web), and Ingenta Advertising. Publishers Communication Group (PCG) will remain a subsidiary company.