PRH to create 'cinematic' Snowman experience at Hyde Park Winter Wonderland

PRH to create 'cinematic' Snowman experience at Hyde Park Winter Wonderland

Penguin Ventures has partnered with Backyard Cinema to create a cinematic experience of "The Snowman" this Christmas in London.

London-based Backyard Cinema specialises in creating themed cinema experiences and will put on an immersive "multi-roomed" and "multi-sensory" cinematic adventure at Hyde Park Winter Wonderland in celebration of the classic Raymond Briggs story's 40th anniversary.

The show will be spread across 5,000 square feet of Hyde Park's Winter Wonderland and will make use of replica sets from the famous film. It will also boast a 10-metre wide curved screen made up of 300 LED panels, designed to make guests feel as if they're flying beside the Snowman themselves.

Running from 21st November 2018 to 6th January 2019 (10am to 10pm), tickets will be available to purchase online at hydeparkwinterwonderland.com, with prices starting at £12.95 for adult tickets and £9.95 for children.

The news follows PRH's decision last summer to bring the Snowman brand back in house from the Copyrights Group after more than 30 years as part of its continued growth strategy.

Thomas Merrington, creative director for Penguin Ventures, said: "When we started planning for The Snowman 40th celebrations we were keen to create some outstanding new experiences that could be enjoyed by everyone. We are thrilled to be working with Backyard Cinema who have been an extraordinary partner and have enabled us to bring The Snowman to life in an entirely new way.  We are certain that The Snowman Experience will create unforgettable memories for all generations of visitors to Winter Wonderland Festival this year."

Dominic Davies, founder and creative director for Backyard Cinema, said working on the project had been "a real honour". "We wanted to give people the chance to enjoy this Christmas classic in a way they never could have imagined and so have tried to really challenge the perception of what it means to watch 'The Snowman'," he added. "Hopefully in doing so we have created a little bit of magic that everyone can believe in for a short while."