Pinwheel ready to launch picture book list

<p>Pinwheel, the children&rsquo;s novelty publisher and &shy;packager, will launch a new picture book list at the Bologna Book Fair later this month. The company plans to produce eight picture book titles a year for the UK trade and coedition markets.</p><p>Pinwheel focuses on children&rsquo;s novelty and book- plus products, mainly non-fiction for five to nine-year-olds. The move into picture books means that its parent company, Alligator Books, which acquired Pinwheel in 2007, now covers mass market to high-quality trade titles.</p><p>The picture books will get their first airing at this year&rsquo;s Bologna and will launch into the UK trade this summer. Christine Swift, consultant commercial director at Pinwheel, said: &quot;It&rsquo;s a ready-made list that we will be showing to customers across Europe and to countries such as South Korea. Pinwheel can offer high-quality products at com&shy;petitive prices.&quot;</p>