Penguin and Sainsbury's launch bookclub site

Penguin and Sainsbury's launch bookclub site

Penguin and Sainsbury's are to jointly launch a new website to support the Sainsbury's Book Club, launching on 21st July.

The Book Club will run from 7th July 2011 to July 2012. As reported in January, the book club this year features titles exclusively from Penguin, including titles by Lesley Pearse, Charles Brokaw and Dawn French.

The site,, was developed with Penguin's digital team, and will offer exclusive content and material for reading groups, including videos and downloadable recipes from Jamie Oliver, with Peppa Pig and Spot the Dog also featuring for children.

The adult Book Club will highlight one new title in store and online every two weeks, with Sainsbury's selecting three frontlist children's books every month.

Titles selected so far include Belle by Lesley Pearse, The Temple Mount Code by Charles Brokaw and A Tiny Bit Marvellous by Dawn French, plus Jamie Oliver's Return of the Naked Chef, Happy Days with the Naked Chef, Jamie’s Dinners and Jamie’s Italy. The children's titles will include Peppa Pig: The Tooth Fairy, Diary of a Wimpy Kid: Roderick Rules by Jeff Kinney, and My Very Noisy Digger.