Macmillan International Higher Education list Palgrave Higher Education is rebranding as Red Globe Press, a move it says will ensure it “establishes a distinctive position serving the worldwide market for core adoptable textbooks” for universities. The rebrand only affects the Palgrave Higher Education imprint, and not Palgrave Macmillan.
The name draws on the use of Macmillan’s red logo, while the “Globe” element pays homage to its 175-year history of education: in 1865, the Macmillan brothers issued an accessible, compact edition of Shakespeare’s works, calling it the Globe Edition. The name also reflects the international focus of the brand.
Macmillan International m.d. Milan Wielinga said: “The global market for our Higher Education textbooks is growing and over the past three years we have evolved the business to best serve the changing needs of students and tutors. Red Globe aims to be the go-to imprint for quality teaching materials for higher education institutions. We are proud of our history, and recognised that Red Globe Press was an ideal name for a distinctive imprint being named in a significant anniversary year.”