Nielsen Book has joined forces with library and information association CILIP to sponsor its reading campaign alongside National Libraries Week in a new two-year partnership.
The deal, announced today (17th July), sees Nielsen get behind Libraries Week, which this year focuses on the facilities’ future in a digital age and runs from 7th to 12th October.
It will also support the Building a Nation of Readers campaign, which is attempting to bring together authors, publishers, booksellers, distributors and libraries to identify challenges to reading and potential collaborations.
Jo Shaw, sales director for book discovery and commerce solutions at Nielsen Book, said: “We are really excited to be embarking on this new partnership with CILIP, continuing to build on the close working relationship we’ve enjoyed for many years. Nielsen Book has been at the heart of the industry for more than 100 years and showing our support for the changing shape of this sector through the meaningful work that CILIP does is hugely important to us.”
Nick Poole, c.e.o. of CILIP added: “With their help we are working with stakeholders across the book trade to support a vibrant and diverse community of readers, publishers, librarians and traders. Through Nielsen’s continued support of Libraries Week we are able to deliver enhanced advocacy and political support on a local and national level working with politicians, key library stakeholders, library staff and supporters to promote the essential work of the sector and the role they play at the heart of the communities they serve.”
A separate deal, also announced today, will also see Libraries Week sponsored by Rakuten OverDrive, a digital reading platform for libraries and schools. It currently provides e-books and audiobooks to 43,000 libraries and schools worldwide, including 60% of public libraries in the UK.
Rakuten OverDrive's country manager for the UK, Paul Davighi, said: “This year, Libraries Week will explore how digital technology can expand and enhance the library experience, increasing literacy and access for all. As the world’s leading digital library company with the award-winning Libby app, this is our core mission as well. Indeed, we are proud to be an official partner of this week-long celebration.”