Nielsen projects double digit audio growth as digital defection swells in lockdown

Nielsen projects double digit audio growth as digital defection swells in lockdown

Audiobook sales are expected to hit 25 million units for 2021, worth just under £200m, according to Nielsen’s Understanding the Audiobook Consumer report. It has projected a seventh year of double-digit volume growth for the audiobook sector, up an estimated 13% against 2020, with value expected to jump 14%. 

The report also found the consumer switch to digital audiobooks stepped up once again in 2021. Digital now accounts for 88% of the audiobooks listened to by consumers, up four percentage points against 2020. While 12% of consumers dabbled in both physical and digital, 76% exclusively ...

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