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Touchpress has created an app that puts users in the shoes of Winston Churchill, with help from London mayor Boris Johnson, author of The Churchill Factor (Hodder & Stoughton).
The app, named Think Like Churchill, asks users to experience some of the dilemmas the former Prime Minister faced in his life, and has been created in association with H&S, Johnson and Churchill Heritage.
It will present five major political choices faced by Churchill, including the Dardanelles campaign, as well as more personal moments from Churchill’s life.
Johnson narrates the opening and closing sections of each dilemma, providing historical and biographical context.
At the end of each scenario, users are asked what they would do in Churchill’s place to see if they make the same choices. Users’ decisions are analysed to see if their thinking process shows the same qualities as Winston Churchill.
Johnson said: “The story of Winston Churchill’s life shows that one man can make a difference. He wasn’t always right, but his mixture of brains, brawn and guts enabled him to take difficult decisions quickly. This app takes you into his thinking process and helps to reveal the nature of his leadership genius. I have no doubt Churchill would be a man for apps of all kinds.”
Touchpress c.e.o. Sam Aspinall said: “This is quite different to anything we’ve made before and yet it bears all the hallmarks of our work in terms of quality, scope and ambition. We’ve crafted this app with Churchill Heritage, Boris Johnson and Hodder, to produce something really quite extraordinary. It shows what can be done in the digital space when you work with world-class content and world-class developers.”
Randolph Churchill of Churchill Heritage added: ‘‘Churchill Heritage is delighted to collaborate with Touchpress – Churchill loved new technology and thought innovation led to change. This app is a way of reaching today’s new decision-makers, whether gamers, leaders or entrepreneurs, and giving them a masterclass in Churchillian thinking as well as an appreciation of his legacy.”
Think Like Churchill is available for iPhone and iPad at the price of £2.49 on the App Store from 11th December.