'Brand author' a 'vulgar' term says Jeffrey Archer

'Brand author' a 'vulgar' term says Jeffrey Archer

Multi-million selling author Jeffrey Archer can’t stand being labelled as a “brand author” he has divulged.

Speaking to The Bookseller as his novel Kane and Abel get its 100th reprint, the prolific writer said the term ‘brand author’ was a “vulgar word! Like a can of baked beans”.

"Publishing houses use it all the time now. My publishers say, 'oh no Jeffrey you're a brand now'. But I hate it. I say I'm an author, and they say 'oh no you're a brand'. And they say Kane and Abel is a brand. It's a new concept in publishing I haven't quite got used to,” he said.

Archer has penned 35 books, s...

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