Japan survey shows low e-book take-up

Japan survey shows low e-book take-up

The latest poll on reading preferences in Japan has found that digital books have flopped spectacularly, with 94% of readers still preferring paper books.

Long established online market researchers Cross Marketing conducted the survey earlier this month across Eastern Japan (albeit with a typically low base, as is the Japanese practice in such polls, of only 1,200 men and women aged 15-69 years).

Of the 51% who said they read regularly, an average of 6% said they bought e-books regularly. The survey showed that on average 87% of regular readers still buy books at brick and mortar bookstor...

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