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Peter James has scored a UK first by being number one in both physical and iBook formats at the same time.
This morning the crime author knocked Chris Evans' memoir It's Not What You Think (HarperCollins) off the top of the iBookstore charts, where it has been sitting since Apple launched the iPad on 28th May.
Although no figures have been released, James' Quick Read title The Perfect Murder (Pan Macmillan) has now reached Apple's digital summit.
James is also currently number one in the Original Fiction charts with his new hardback release Dead Like You.
Geoff Duffield, group sales and marketing director for Pan Macmillan, said: "It’s absolutely fantastic to have the same author with different books at number one in the physical and digital worlds... What we are seeing there is recognition from readers that he is a brand that delivers."
Duffield acknowledged that James' iBook success came in part from its £1.99 price tag. "Price is undoubtedly a contributory factor, but most certainly secondary, because there are plenty of other books at the same price which aren’t performing anywhere near as well," he said. "The reason it’s number one is because it’s got Peter James' name on the front cover."
He added: "We have been working for five years on developing his brand in the UK and around the world, and being number one on iTunes is the culmination of that work."
Last year Dan Brown’s The Lost Symbol sat atop Waterstone’s and W H Smith’s e-book charts for three weeks while the hardback was at the summit of The Official UK Top 50.