iBooks "more popular than Facebook and Twitter"

iBooks "more popular than Facebook and Twitter"

<p>The iBooks application on the Apple iPad is one of the most popular apps on the device, exceeding popular social networking apps for Facebook or Twitter.</p><p>Despite a plethora of reports highlighting the tablet&#39;s ability to play high-definition videos, browse the internet or store photos, those who buy the device also want to read books on it.</p><p>According to research and consulting organisation YouGov&#39;s TabletTracker report, exclusively seen by <em>The Bookseller</em>, 78% of iPad owners with wi-fi and 3G contracts have downloaded the iBooks app. This is more popular than the app for social networking sites Facebook (52% of wi-fi/3G owners have downloaded) and Twitter (34%).</p><p>Despite the presence of other reading apps on the iPad such as Amazon&#39;s Kindle or Stanza, those who have downloaded iBooks use it frequently. The report found around half of users are using iBooks at least three times a week. Almost a quarter of wi-fi/3G owners are using it daily.</p><p>Only games outperform e-books as the most popular content downloaded onto the iPad. Sixty-one percent of users of the wi-fi/3G device have used it to download an e-book, the same amount as have downloaded games. However, owners of the wi-fi enabled device downloaded more games than e-books; 62% compared to 50%.</p><p>YouGov interviewed 3,317 respondents online, 703 of whom were iPad owners, between 28th July and 2nd August 2010.</p><p><a href="../in-depth/feature/128678-reading-lessons.html" target="_blank"><strong>Flagship feature: Reading Lessons </strong></a></p><p>&nbsp;</p>