You are viewing your 1 free article this month. Login to read more articles.
Headline has teamed up with creative talent resource HYPtv to give fans of the thriller writer Jonathan Kellerman the chance to design the next campaign poster for his latest paperback Bones.
The winning entry will be announced in January, and will be advertised at major National Rail stations such as Victoria, Waterloo and Kings Cross from March. The winner will also receive £500, while five runner-ups will get a selection of Kellerman books worth £50.
HYPtv is hosting an online programme, offering step-by-step instructions guiding the competitors through the design process.
Jo Liddiard, head of marketing at Headline, said: “This competition allows us to really engage with Kellerman’s UK fanbase and gives them the opportunity to interact with the brand, creating a feeling of excitement around the paperback publication of Bones and the release of the new
hardback True Detectives.
The closing date is the 23rd January, and the winner will be announced six days later. The judging panel will comprise Headline, HYPtv and London advertising agency EHS Brann.