HarperCollins has marked the release of the first Patricia Cornwell novel it is publishing by broadcasting the entire book on a screen at Liverpool Street station in London.
The novel, Flesh and Blood, was displayed on a video board using Spritz, a speed-reading app that displays a single word of a text at a time in high speed. The entire 384-page novel was broadcast in just over five hours on publication day yesterday (6th November) .
Sarah Benton, marketing director for HarperFiction said: "Patricia Cornwell is the original creator of the forensic novel so when the idea of dissecting the text and streaming it through an outdoor panel came up we jumped on it straight away. This adds a whole new dimension to the fast-paced novel."
The campaign was developed with creative agency Ralph. Chris Stack, creative director at the company, said: "We’re big fans of long copy ads and ever since seeing Spritz, we could see the huge potential for communicating more complex messages in outdoor. At 116,838 words, it’s probably the longest copy ad we’ve ever done."
Flesh and Blood is Cornwell's 22nd novel featuring forensic examiner Kay Scarpetta. She moved to HarperCollins last year in a two-book deal, after years of being published by Little, Brown in UK.