Bloomsbury will encourage schools, bookshops and libraries to take part in the first Harry Potter Book Night, which will be held on 5th February 2015.
“Following some in-depth market research, we decided a moment in the book calendar year to celebrate Harry would reawaken the excitement of the midnight openings which were such a mark of the original publications,” said Emma
Hopkin, m.d. at Bloomsbury Children’s Books.
“It will remind the fans about Harry Potter, and also be a good opportunity to introduce the books to new readers.”
The celebrations will include a competition for UK schools and public events in London and other key regions, including a panel event featuring “the great and the good of the publishing world”.
A Harry Potter Book Night kit can be downloaded, for free, from the website www.harrypotterbooknight.com—the package includes invitation templates, games, quizzes and an event poster. Those planning to host events can register now to receive regular updates.
J K Rowling’s Harry Potter books are among the most successful children’s titles of all time. UK sales of the seven books—including box sets—total 29,042,429 print units, according to Nielsen BookScan data.