HarperCollins launches direct-to-consumer sales site

HarperCollins launches direct-to-consumer sales site

HarperCollins has relaunched its US website, with direct to consumer print and e-book sales.

The newly-designed site will be rolled out to UK next month, before being expanded to Canada and Australia.

Charlie Redmyane, HarperCollins UK c.e.o. said the aim was to connect with customers. "We want to provide an efficient and excellent an e-commerce site as possible for us, and for our authors' own websites," Redmayne said.

He added: "Building up communities is an important part of the site, and in terms of what we have done with consumer insight and research already, we will be building on that work even further and building up closer relationships with our consumers."

The publisher has previously sold e-books directly to consumers through dedicated author sites www.cslewis.com and www.narnia.com, which launched in October last year. HarperCollins also launched a free app, HarperCollins Reader, which allows readers to search the publisher's e-book library and download titles.

On the new US site, e-books will be available to readers around the world if HarperCollins holds rights. Print books will only be available within the US.

In a statement, the publisher said: "The capability to sell directly will enable the company to better understand consumer preferences and, most importantly, further extend the global reach of its authors." It added that authors would be able to use the technology to sell directly through their own sites.

Chantal Restivo-Alessi, chief digital officer said: "We are excited to be able to offer an e-commerce solution to our authors, ensuring their books are always available to their fans. As a publisher, we want to offer as many paths to the consumer as possible."

The US site is currently promoting a range of deals on titles, including 15% of the print list title of books, and 20% off the e-book list prices. Customers will also be able to sign up to a "Bookperk" email that will offer daily deals. The site is also optimised for mobile browsing.

Angela Tribelli, chief marketing officer, said: "The elegant, consumer-centric design of the site provides an innovative platform for our authors that will boost the discoverability of their books, drive sales, and—ultimately—launch writing careers."