Great British Bake Off's boost for booksellers

Great British Bake Off's boost for booksellers

The BBC’s "The Great British Bake Off" (GBBO) series is sending booksellers' tills ringing, with over four million cookbooks by the show’s bakers sold since 2011.

The programme’s most successful author is Linda Collister, whose official Bake Off tie-ins sell like hot cakes, with Great British Bake Off: How to Bake (2011 - BBC Books) and GBBO: Everyday (2013 - BBC Books) selling nearly half a million print copies between them. Meanwhile, GBBO: Celebrations (2015 - Hodder) sold 92,429 copies after its release in July last year, according to Nielsen BookScan.

In terms of the show’s on-screen...

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