Grant hails ‘bigger and better’ World Book Day as outreach work pays dividends

Grant hails ‘bigger and better’ World Book Day as outreach work pays dividends

This year's World Book Day (WBD) campaign was "bigger and better" than ever, according to Kirsten Grant, who has directed the event since 2011.

Sales of the £1 books totalled 1.15 million units in the seven-week period around World Book Day, which took place on 7th March, and token redemptions reached 1.19 million, up 3% from 2018. During the week of WBD, nine of the top 10 children’s titles were £1 books, led by Jeff Kinney’s Diary of Greg Heffley’s Best Friend (Puffin). The overall children’s market for the week ending 9th March grew by a massive 38% in value and 43.4% in volume from the...

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