Mitchell Beazley has acquired a new book from heritage paint and paper brand Farrow & Ball.
Published to coincide with the 70th anniversary of Farrow & Ball, the book is pitched as an “inspirational” as well as practical guide to transforming a home with paint and wallpaper. It advises on colour selection, for example which colours work best for a north-facing room, and how best to combine neutral tones for different decorating styles. Photography for the book was shot all over world by interior photographer, James Merrell. A storage pocket for craft-paper and samples is also included to reinforce its role as a “sourcebook of ideas”.
Octopus publisher Alison Starling acquired world rights to Farrow & Ball How to Decorate by Joa Studholme and Charlotte Cosby direct from Farrow & Ball.
Starling said: “Books from Farrow & Ball have a strong sales record – their first book, Farrow & Ball Paint and Colour in Decoration is still in print on our backlist 12 years after first publication. It is a company with a very loyal customer base who turn to Farrow & Ball for not only their beautifully subtle pigment-rich paints and papers but also for their good advice and excellent customer service – the book celebrates all these strengths.”
Farrow & Ball was recently acquired by an LA-based private equity firm, but, while owning 52 stores, it continues to make all its paint and paper at its small factory in Dorset, UK.
Farrow & Ball’s director, Josephine Rance, said: “Following the success of our previous books we are hugely excited to launch a book which our customers can use as a guide when decorating. The homes featured in the book are just as stunning as you would expect from Farrow & Ball and we are delighted to showcase different decorating styles in homes all over the world, proving the versatility of our paints and wallpapers.”
Farrow & Ball How to Decorate will be published on 5th May under the Mitchell Beazley imprint, retailing at £30.
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