Di-Med Publishing looks for foot-hold in trade

<p>Independent publisher Di-Med Publishing, which has launched a series of books aimed at encouraging children to eat fresh fruit and vegetables, is struggling to get a foothold in the trade as a result of the economic situation.&nbsp;</p><p>Company founder Jess Porter explained: &quot;The books we publish are very topical and tick so many boxes, but most retailers want to see how they perform before they will stock the books.&quot;</p><p>Di-Med began distributing its first 10 titles in April with support from a private investor. Each book focuses on a fruit or vegetable &quot;Yum Yum&quot; character, such as Barry Banana, and is based on a theme such as friendship or child safety. </p><p>Sales to date are around 5,000 copies and further titles are planned (www.5adayworld.co.uk). Borders is the first chain to back the venture and Di-Med has held a series of popular promotional events at its book stores.</p><p>The retailer&#39;s marketing manager Heidi Murphy said: &quot;Borders has held a number of successful store events with Yum Yums and feedback from customers and staff has been very positive. Our children&#39;s book specialists report that these pocket-money friendly books with their positive message are proving a hit with parents and children alike.&quot; </p>