Constable & Robinson and Walker Books are planning to host a number of joint "roadshows" around the country this year, in order to handsell their titles to as many booksellers as possible.
The roadshows, which will involve the independent publishers presenting their upcoming titles to a mix of Waterstones and independent stores, will start in London in May. They will then travel to Edinburgh, Manchester, Birmingham and Bristol. The publishers cited the plan as in support of "the new Waterstones structure of regional hubs and independent booksellers".
C&R group sales and marketing director Martin Palmer said: "The aim is to reach as many booksellers by taking presentations to them to showcase both our lists in venues where they can relax, meet publishers and local authors in an informal setting with food and drinks."
Walker Books sales director Jane Harris said: "It's a great way to engage with our ambassadors for handselling our lists, and sharing our knowledge with booksellers and introducing local authors, which can make a huge difference to our industry, and we are delighted to be extending our level of collaboration with our friends at C&R."
The publishers will also collaborate on UK sales of YA title The Girl Who Circumnavigated Fairyland in a Ship of Her Own Making. Walker Books, which already acts as sales agents for C&R in Europe and other territories, will represent UK sales of the Catherynne M Valente title.