Collins signs deal with parenting website

<p>Collins is to publish a series of &ldquo;bouncy and upbeat&rdquo; parenting books from mother and baby social networking site gurgle.com.</p><p>Collins, which paid a five-figure sum for three books from the website, will publish gurgle: Pregnancy&mdash;how to enjoy it, gurgle: Feeding Solved and gurgle: Sleep Solved as &pound;12.99 paperbacks with flaps next spring.</p><p>Gurgle.com launched in 2007, backed by retailer Mothercare. It uses social networking capabilities to link like-minded mothers by location, pregnancy stage or shared interest, and offers how-to videos on a range of different topics. It has 40,000 registered members, and attracts more than a quarter of a million unique users every month. </p><p>Denise Bates, publishing director at Collins, said she wanted the titles to reflect the &ldquo;upbeat and bouncy&rdquo; nature of the website. &ldquo;The books are very upbeat; [we won&rsquo;t be] making them worthy and hard work, which is the tendency of some other books in the genre,&rdquo; she said. Bates described the pregnancy and childcare book genre as a &ldquo;slow burner&rdquo;. &ldquo;But once you are in there with the right book, it will continue successfully for years.&rdquo;</p><p>She said that the books&rsquo; content would reflect the website&rsquo;s &ldquo;real-life tips&rdquo; for parenting. &ldquo;It&rsquo;s very much on-the-ground stuff, and this becomes really important for first time parents,&rdquo; she said. &ldquo;Actually getting advice and checking things through is really important for them.&rdquo;</p><p>She believes parents will still want to buy the books, even though they will contain some information that can be found on gurgle.com. &ldquo;You don&rsquo;t have to sit in front of a PC and click through various web pages,&rdquo; she said. &ldquo;A PC doesn&rsquo;t have the portability of a book, and everything you need will be in the one place.&rdquo;</p>