US children's market still growing, Global Kids Connect conference hears

US children's market still growing, Global Kids Connect conference hears

“Economic markers are positive,” proclaimed NPD-BookScan executive director for business development Kristen McLean in the opening presentation at the Bologna Book Fair/Publishers Weekly Global Kids Connect conference in New York on Monday (4th December). 

While many adult publishers speak of a difficult environment, distracted consumers, and flat sales, children’s has continued to grow. In her overview, McLean explored what’s growing, what’s hot, the deeper market forces at play, and opportunities and challenges for the future - including a warning that a potential "retail apocalypse" of ...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.


Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to thebookseller.com (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now