Children’s book sales surge in China

Children’s book sales surge in China

China’s book market had a total value of 55bn RMB (£5.7bn) in 2014, with 18% of that (9.9bn RMB, £1.02bn) coming from by children’s book sales, according to Open Book, China’s book sales data company. In 2014 sales of children’s titles rose 20% year on year, and in 2015 to date the sector is up 13%.

Individual retailers have seen big increases, it was revealed at the Shanghai International Children's Book Fair last week (13th to 15th November): sales through e-tailer JD.com’s books division have leapt 60% this year, following the appointment of former children’s publisher Mark Zhang to spe...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.


Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to thebookseller.com (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now