Children’s book sales surge in China

Children’s book sales surge in China

China’s book market had a total value of 55bn RMB (£5.7bn) in 2014, with 18% of that (9.9bn RMB, £1.02bn) coming from by children’s book sales, according to Open Book, China’s book sales data company. In 2014 sales of children’s titles rose 20% year on year, and in 2015 to date the sector is up 13%.

Individual retailers have seen big increases, it was revealed at the Shanghai International Children's Book Fair last week (13th to 15th November): sales through e-tailer’s books division have leapt 60% this year, following the appointment of former children’s publisher Mark Zhang to spe...

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