Mickler to handle licensing rights for McCartney picture book

Mickler to handle licensing rights for McCartney picture book

Caroline Mickler Ltd has been appointed UK agent to represent the licensing rights for Paul McCartney’s first picture book Hey Grandude! (Puffin), by brand owner MPL Communications.

Mickler said: “With its delightful story and colourful, funny illustrations, Paul McCartney’s first children’s picture book is perfect for parents, grandparents and young children alike. It’s an appeal that I am sure will also extend to a strong and successful licensing campaign across a wide range of categories. We at Caroline Mickler Ltd are thrilled to be representing the UK licensing rights for this wonderful book.”

Caroline Mickler Limited will be exploring a number of potential licensing opportunities in the two-to-five-year-old target market that will be the book’s core readership, as well as parents, grandparents and gift buyers for children. Hey Grandude will also be a strong focus of the Caroline Mickler Ltd presence at Brand Licensing Europe 2019 soon after the book arrives at retail in September.

Hey Grandude! is about a magical grandfather - the eponymous Grandude - and his four grandchildren, and is described by Puffin as being both a heartwarming family story and an adventure tale with a twist of magic.It will be illustrated by Kathryn Durst, who is represented by Arabella Stein at The Bright Agency.

Penguin Random House Children’s m.d. Francesca Dow acquired world rights from Richard Ewbank at MPL Communications along with US Random House Children’s Books president and publisher Barbara Marcus.