The Book People rebrands under Bayliss to put books back in the driving seat

The Book People rebrands under Bayliss to put books back in the driving seat

Following an unsettled five years, The Book People’s new c.e.o. Claire Bayliss has arrived with a fresh vision for the company: a rebrand and a further restructure, planned to help the business move away from its "cheap" reputation to become "a brand with purpose", delivering significant profit over the next three years.

The Book People, based in Godalming, Surrey, was founded in 1988 by Ted Smart and Seni Glaister as a mail-order bookseller, which invested heavily in its direct-to-consumer website. Traditionally, it offered customers deep discounts via direct or workplace marketing, as we...

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