Bologna sees 55% online boost for 2021 edition

Bologna sees 55% online boost for 2021 edition

This year's digital Bologna Children's Book Fair saw a 55% increase in page views compared to the previous year's online edition.

The fair, which moved to June owing to the pandemic, said it attracted more than 75,000 visits from around the world. In all, 16,000 people took active part in its scheduled initiatives, while 800 exhibitors registered on tits rights exchange platform.

It also ran BolognaBookPlus for the fist time, a new general trade strand of the fair organised by guest director Jacks Thomas, formerly of the London Book Fair.

Thomas said: “Launching BolognaBookPlus in 2021 has been challenging and exhilarating in equal measure and we are delighted with the output which is a solid foundation on which to build out the offering even further as we forge forward.”

Elena Pasoli, the Bologna Children’s Book Fair’s exhibition manager, added: “BolognaBookPlus marks a turning point in BCBF history: for the first time in our 58-year history, in addition to 250+ events at the children’s fair, in virtual form this year, Bologna brought together worldwide publishing industry professionals, not just from children’s publishing, to discuss the key issues for the entire publishing industry at this particular time.”

The physical fair will return next year, from 21st to 24th March.