Bloomsbury is combining its marketing and publicity departments, led by two newly created roles.
Amanda Shipp will take on the job of head of adult marketing and publicity, while Ian Lamb will become head of children's marketing and publicity.
It is planned that the new adult division will have what Bloomsbury calls "pods of excellence", focusing on different areas such as fiction, non-fiction, cookery, sports and nautical. The children's division will be split by age range and education list.
Shipp and Lamb will report to Kathleen Farrar, Bloomsbury's group sales and marketing director. She said: "In the new world of publishing editors are publicists, publicists are marketers and all departments use social media. Marketing has many strands, from retail support to direct-to-consumer campaigns across print and digital."
She added: "Our new structure allows us to work effectively with our united teams to deliver global campaigns. Our new and revitalised teams will provide an excellent backbone for our ongoing promotional efforts and ensure that we work cross-functionally to achieve our targets."
Shipp was previously associate marketing director for adult trade at Bloomsbury, while Lamb was head of children's publicity.
Last year, Pan Macmillan made similar moves to combine publicity and marketing teams.