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Faber & Faber marketing manager Niriksha Bharadia is joining 4th Estate and William Collins as senior marketing manager for the division.
Bharadia started at Faber & Faber as a publishing intern and worked her way through the company from social media assistant to senior marketing executive to marketing manager. Named a Bookseller Rising Star in 2018, Bharadia has worked on award-winning campaigns for authors such as Sally Rooney, Kazuo Ishiguro and Sara Pascoe. Most recently she was nominated for Marketing Strategy of the Year at the British Book Awards 2022 for the campaign for Beautiful World, Where Are You.
Bharadia said: “After six wonderful years at Faber, I’m thrilled to be joining the dynamic marketing team at 4th Estate and William Collins at what feels like an exciting time. I’ve long admired their innovation, ambition and creativity and I can’t wait to work with them and the wider team on a diverse list of titles.”
In her new role she reports to marketing director Matt Clacher, who said: “I’ve been so impressed by Niriksha’s brilliant and engaging work at Faber and I’m thrilled to have her joining our team. I’m so proud of the work we do here and I’m excited about all the creativity and drive Niriksha will bring with her to this role – we can’t wait for her to start.”