Marketing & Publicity 2025 Programme

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09:00 - 09:30

MorningArrival & Coffee

09:30 - 09:35

MorningOpening remarks

Speakers

Molly Flatt

Conference programmer & comment editor

The Bookseller

09:35 - 09:50

MorningKEYNOTE: Penguin at 90: celebrating our heritage while being relevant in a changing world

Speakers

Rebecca Sinclair

Chief brand officer

Penguin Random House UK

09:50 - 10:05

MorningKEYNOTE: Decisions That Matter

Speakers

Adrienne Adhami

Author, wellbeing coach & brand advisor

10:05 - 10:20

Morning2024 UK Market shifts in Print and Digital

Speakers

Philip Stone

Head of publisher account management

NielsenIQ BookData

10:20 - 11:00

MorningPANEL: Bluesky Thinking: Redefining community in today’s social media landscape

Speakers

Lois Bray

Corporate communications director

Pan Macmillan

Alice Shortland

Marketing director

Canongate

Indira Birnie

head of digital marketing

Booker Prize Foundation

Hattie Crisell

Writer

11:00 - 11:30

MorningTea Break & Surgeries

11:30 - 11:50

Stream 1CASE STUDY: Onyx Storm

Speakers

Katy Brigden

Senior marketing executive

Little, Brown

Laura Vile

Deputy marketing director

Little, Brown

Stephanie Melrose

Director of commercial publicity

Little, Brown

11:30 - 11:50

Stream 2CASE STUDY: Warhammer

Speakers

James Atkinson

Senior brand manager

DK

11:50 - 12:05

Stream 1TALK: Everything is Copy: Crafting the perfect lines for every channel

Speakers

Jonny O'Brien

Copywriter

Simon & Schuster UK

11:50 - 12:05

Stream 2TALK: Calm in a Crisis: Getting your comms crisis-ready

Speakers

Amanda Coleman

Director

Amanda Coleman Communications

12:10 - 13:00

Stream 1PANEL: On the Road: Examining the ups and downs of author tours

Speakers

Alison Barrow

PR director

Transworld, Penguin Random House

Helen Schnabel

Central events co-ordinator

Waterstones

Maria Garbutt-Lucero

Freelance PR & co-founder

ESEA Lit Fest

Fiona Razvi

Festival director and CEO

Wimbledon BookFest

12:10 - 13:00

Stream 2PANEL: Changing Lines: The shape-shifting, overlapping roles of sales, marketing & publicity

Speakers

Sasha Cox

Head of UK sales

Canongate Books

Vicky Palmer

Creative & marketing director

Hodder & Stoughton

Pru Rowlandson

Campaigns & publicity director

Granta

13:00 - 14:00

Stream 2LUNCH, NETWORKING & SURGERIES

13:00 - 14:00

Stream 1LUNCH, NETWORKING & SURGERIES

14:00 - 14:20

Stream 1CASE STUDY: Evenings & Weekends

Speakers

Liv Marsden

Head of marketing

4th Estate & William Collins

Naomi Mantin

Head of publicity

4th Estate

14:00 - 14:20

Stream 2CASE STUDY: The DOSE Effect

Speakers

Philly Cotton

PR director

HQ, Akan & Juniper

Joanna Rose

Associate publisher

HarperCollins

14:20 - 14:35

Stream 1CASE STUDY: I Make My Own Fun

Speakers

Sophie Walker

Senior marketing executive

Atlantic Books

Laura O'Donnell

Publicity manager

Atlantic Books

14:20 - 14:35

Stream 2TALK: Building Pre-Pub Buzz: Promoting your titles before they hit the shelves

Speakers

Stuart Evers

Director

NetGalley UK

14:40 - 15:30

Stream 2PANEL: A Whole New World: Navigating New Adult

Speakers

Emma Whittle

Programming strategic lead

The Times & Sunday Times Cheltenham Literature Festival

Lucy Richardson

Publicity director

Bonnier Books UK

Sam Soar

Content creator

Rosie Grant

Marketing executive

Cornerstone, Penguin Random House

14:40 - 15:30

Stream 1PANEL: Cultural Confidence: Ensuring our campaigns for writers of colour are reaching their readers

Speakers

Duro Oye

CEO & founder

2020 Levels

Mia Oakley

Marketing manager

Bloomsbury

Nancy Adimora

Founder

OtherStories

Sabah Khan

Publicity director, adult

Simon & Schuster UK

15:30 - 16:00

Stream 1TEA BREAK & SURGERIES

15:30 - 16:00

Stream 2TEA BREAK & SURGERIES

16:00 - 16:15

AfternoonHow to Stand Out: Pitching, but not as you know it

Speakers

Danny Fontaine

Author & host of the Pitch Masters Podcast

16:15 - 16:45

AfternoonIndie Booksellers Ask-Me-Anything

Speakers

Jasper Sutcliffe

Head of business development

Bookshop.org

Chrissy Ryan

Founder

BookBar

Rebecca Roberts

Founder & director

Night Owl Books

Amanda Truman

Owner

Truman Books

16:45 - 17:00

AfternoonENDNOTE: How half-arsing can transform your campaigns

Speakers

Leena Norms

Writer & YouTuber

17:00 - 18:00

AfternoonPOST EVENT DRINKS

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