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17th July 202617th July 2026

Marketing and Publicity Conference 2026

09:00 - 17:00
Southbank Centre, Waterloo

Reader First.

The Marketing & Publicity Conference returned on Monday 29th June 2026 with a fresh new home at Southbank Centre, Waterloo, and a programme shaped by author and award-winning publicist Eve Wersocki Morris.

Whether you’re a campaigns assistant finding your feet or an experienced director, this is the day the publishing industry sets aside to think bigger about what it does best.

M&P is where marketers and publicists across the book trade come together to spark ideas, share challenges, and rediscover the enthusiasm that brought them to publishing in the first place. There’s nothing quite like a room full of people who genuinely care about getting books to readers.

During this National Year of Reading, the conference focused on the theme of ‘Reader First’. Highlights from the day included keynotes from Jemma Wilson (Crumbs & Doilies) and Scott Walker (ex-hostage negotiator) who provided insights from outside the publishing industry, to panels on social media strategies for building online communities and where we put our time and money to supercharge campaigns. David Larbi closed the day with an uplifting and mindful endnote on celebrating the joy of reading - and reminded us why we all love what we do.

Grace Lewis, Head of eventsGrace Lewis, Head of events

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On the day

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Attendees

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Speakers

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Insight Sessions

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Keynotes

Featured News

Influencers ‘just another way of discovering a great book’, M&P conference hears

Influencers ‘just another way of discovering a great book’, M&P conference hears

The othering of influencers “is just a bit snobby”, The Bookseller’s Marketing & Publicity conference heard today on a panel discussing how to gain new readers. 

UK print book sales forecast to fall as higher prices lift market value, M&P hears

UK print book sales forecast to fall as higher prices lift market value, M&P hears

The UK consumer book market is forecast to grow modestly in value this year despite a decline in print sales volumes, according to NielsenIQ BookData’s Philip Stone.

Careless People audiobook ‘critical priority’ for Pan Mac after gag order imposed

Careless People audiobook ‘critical priority’ for Pan Mac after gag order imposed

The audiobook release of the Sarah Wynn-Williams book Careless People became a ‘critical priority’ for Pan Mac, after the gag order was imposed on her by Meta. 

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Delegate Testimonials

Insightful, well thought out, and a lot of fun. It was amazing to be surrounded by so many people who are passionate about books, want the industry to thrive, and help one another succeed!

Bookseller

House of Books & Friends

Always a good time at M&P - meeting industry colleagues, exchanging ideas, learning from the cohort and coming out refreshed, buzzing with ideas for my campaigns.

Senior marketing executive

Usborne

Keynote SpeakersView All


Sponsors & PartnersView All


AttendeesView All


Keynote Speakers


Elizabeth Day

Elizabeth Day

Author & podcaster
Big Day Books
Scott Walker

Scott Walker

Ex-hostage negotiator & author
Jemma Wilson

Jemma Wilson

Co-founder & owner
Crumbs & Doilies
David Larbi

David Larbi

Author & poet

All Speakers


Alexandre Adm

Alexandre Adm

Audiobooks partnerships & licensing manager
Spotify
Sofia Akel

Sofia Akel

Founder and managing director
Free Books Campaign
Sasha Alsberg

Sasha Alsberg

Senior social media manager
Joffe Books
Caden Armstrong

Caden Armstrong

Owner & manager
Book Lovers Bookshop (Edinburgh)
Sam Baker

Sam Baker

Writer & creator
The Shift with Sam Baker
Emma Bravo

Emma Bravo

Communications director
Pan Macmillan
Claire Bush

Claire Bush

Communications director - marketing
Pan Macmillan
Georgina Carr

Georgina Carr

Marketing programme manager, libraries
GLL
Demi Echezona

Demi Echezona

Assitant editor
VERVE Books
Tammi Clarke

Tammi Clarke

Content creator
@bookishbytammi
Aoife Datta

Aoife Datta

Head of publicity
Orion
Elizabeth Day

Elizabeth Day

Author & podcaster
Big Day Books
Lucy Ellis

Lucy Ellis

Founder
Lucy's Book Club
Emma Hayley

Emma Hayley

Managing director
SelfMadeHero
Sabah Khan

Sabah Khan

Publicity director
Simon & Schuster UK
Tory Lyne-Pirkis

Tory Lyne-Pirkis

PR consultant & campaigns director
Freelance
Darran McLaughlin

Darran McLaughlin

Manager
Bookhaus
Harriet Meyer

Harriet Meyer

Founder of AI for Media & journalist
Georgina Moore

Georgina Moore

Author & deputy MD
Midas PR
Eva Mythwood

Eva Mythwood

Planner
Mystic Fate
Poppy North

Poppy North

Communications director - publicity
Pan Macmillan
Kimberly Nyamhondera

Kimberly Nyamhondera

Head of publicity
Pan Macmillan
Francesca Pearce

Francesca Pearce

Campaigns director
Orion
Roshni Radia

Roshni Radia

Managing editor of EU & AUNZ
Spotify
Fiona Razvi

Fiona Razvi

Festival director & ceo
Wimbledon BookFest
Lucy Richardson

Lucy Richardson

Publicity director
Bonnier Books UK
Annabel Robinson

Annabel Robinson

Communications director
FMCM
Gemma Rostill

Gemma Rostill

Lead marketing strategist
BookMachine Creative Agency
Philip Stone

Philip Stone

Head of publisher account management
NielsenIQ BookData
Lynsey Sutherland

Lynsey Sutherland

Marketing director
Orion
Shannon Thomas

Shannon Thomas

Marketing manager
FairyLoot
Phil Williams

Phil Williams

Broadcaster
Books on the Beach Podcast
Vicki Watson

Vicki Watson

Marketing director
HQ, HarperCollins
Eve Wersocki Morris

Eve Wersocki Morris

Director
EWM PR

Sponsors & Partners


Book Marketing Society
London Book Fair
Nielsen
Publishers' Publicity Circle
South Bank Centre
We Are Proven

Attendees


Andersen Press
Bloomsbury
Bonnier Books
Canongate
David Fickling Books
DK
Ebury
Faber & Faber
Fitzcarraldo Editions
Flamboyant
Macmillan
Nick Hern Books
Nielsen
Oxford University Press
Penguin Children's
Profile Books
Quadrille
Simon & Schuster
Spotify
Transworld

About

Find out key information about the 2025 Marketing & Publicity Conference.

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What is M&P?

The Bookseller’s annual Marketing & Publicity Conference, fondly known as M&P, is a one day conference for marketing and publicity professionals throughout the publishing industry. Consisting of talks, panels and surgeries on everything from brands to bookshops, events to AI. Industry experts from the world of books and outside the industry gather to share their expertise and opinions on the sector’s most pressing topics.

Who is M&P for?

Whether you are just starting out in publishing or a director at a big five publisher, M&P offers unique and tailored training for all marketing and publicity professionals working across the book trade. From campaigns assistants, marketing executives to publicity directors and head of comms - M&P is the place to be for everyone working in comms roles. 

You'll leave feeling re-energised and refocused, equipped with actionable takeaways to create smarter campaigns. 

When is M&P?

M&P 2025 will be held at County Hall, London on Monday 30th June. The conference is also livestreamed online for those who are not able to attend in person. All ticket holders will receive on demand access to the conference talks and panels for three months post event to enjoy at your leisure. 

Why should I attend?

M&P is the only conference which is especially curated for marketing and publicity professionals within publishing. It creates an exclusive space to share ideas and create solutions for the industry’s most pressing topics from new markets to media, audience expectations to AI.

By taking just one day away from your desk, you will forge new connections and deepen existing bonds with colleagues spanning the sector thanks to our networking breaks and drinks reception. 

Gain insights from leading industry experts through expertly curated panels, case studies and talks and participate in Q&As to specifically enhance your skills and empower you to apply new strategies effectively.

M&P’s purpose is to support and empower marketers and publicists so that after the conference you leave empowered with actionable tools to improve your work.

Our Indie Scheme

At The Bookseller, we recognise the vital role that independent voices, such as small press, charities, festivals, libraries and booksellers, play in shaping our industry. That’s why we offer an exclusive discounted rate available to small press and independent organisations working in comms roles.

In addition, we work with the Bookseller’s Association and The Reading Agency to help booksellers and librarians take a day away to contribute their unique findings to the conference.  

We value the work independent companies do and believe their attendance at the conference is vital because they:

  • Lead with Passion 
    Creating meaningful, high-quality campaigns. We want to amplify their work through smarter marketing and publicity strategies.

  • Utilise Cost-Effective, Impactful Marketing
    Leaner budgets encourage a more strategic and creative approach. At M&P, delegates learn practical, results-driven tactics to maximise efforts without breaking the bank.

  • Help Shape Industry Trends
    With innovative grassroots approaches their insights are crucial to the broader conversation of pushing the industry forward.

  • Deserve Access to the Best Publicity Tools & Insights
    At a smaller company employees wear many hats, so we want to ensure they have access to cutting-edge marketing techniques, digital strategies, and PR insights to level the playing field. 


To discuss an indie rate please contact events@thebookseller.com

Interested in becoming a sponsor?

Support marketing & publicity throughout the book trade by sponsoring M&P.

Our media pack is available to browse here.

If you're interested in becoming a sponsor please get in touch.

Gallery

Photos from The Bookseller Marketing & Publicity Conference 2024

Photo credit: David Monteith-Hodge

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