Marketing and Publicity Conference 2026

Reader First.
The Marketing & Publicity Conference returned on Monday 29th June 2026 with a fresh new home at Southbank Centre, Waterloo, and a programme shaped by author and award-winning publicist Eve Wersocki Morris.
Whether you’re a campaigns assistant finding your feet or an experienced director, this is the day the publishing industry sets aside to think bigger about what it does best.
M&P is where marketers and publicists across the book trade come together to spark ideas, share challenges, and rediscover the enthusiasm that brought them to publishing in the first place. There’s nothing quite like a room full of people who genuinely care about getting books to readers.
During this National Year of Reading, the conference focused on the theme of ‘Reader First’. Highlights from the day included keynotes from Jemma Wilson (Crumbs & Doilies) and Scott Walker (ex-hostage negotiator) who provided insights from outside the publishing industry, to panels on social media strategies for building online communities and where we put our time and money to supercharge campaigns. David Larbi closed the day with an uplifting and mindful endnote on celebrating the joy of reading - and reminded us why we all love what we do.
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On the day
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Insight Sessions
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Keynotes
Featured News
Influencers ‘just another way of discovering a great book’, M&P conference hears
The othering of influencers “is just a bit snobby”, The Bookseller’s Marketing & Publicity conference heard today on a panel discussing how to gain new readers.
UK print book sales forecast to fall as higher prices lift market value, M&P hears
The UK consumer book market is forecast to grow modestly in value this year despite a decline in print sales volumes, according to NielsenIQ BookData’s Philip Stone.
Careless People audiobook ‘critical priority’ for Pan Mac after gag order imposed
The audiobook release of the Sarah Wynn-Williams book Careless People became a ‘critical priority’ for Pan Mac, after the gag order was imposed on her by Meta.
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Delegate Testimonials
Insightful, well thought out, and a lot of fun. It was amazing to be surrounded by so many people who are passionate about books, want the industry to thrive, and help one another succeed!
House of Books & Friends
Always a good time at M&P - meeting industry colleagues, exchanging ideas, learning from the cohort and coming out refreshed, buzzing with ideas for my campaigns.
Usborne
Keynote SpeakersView All

Elizabeth Day

Scott Walker

Jemma Wilson

David Larbi
Keynote Speakers

Elizabeth Day

Scott Walker

Jemma Wilson

David Larbi
All Speakers

Alexandre Adm

Sofia Akel

Sasha Alsberg

Caden Armstrong

Sam Baker

Emma Bravo

Claire Bush

Georgina Carr

Demi Echezona

Tammi Clarke

Aoife Datta

Elizabeth Day

Lucy Ellis

Emma Hayley

Sabah Khan

Tory Lyne-Pirkis

Darran McLaughlin

Harriet Meyer

Georgina Moore

Eva Mythwood

Poppy North

Kimberly Nyamhondera

Francesca Pearce

Roshni Radia

Fiona Razvi

Lucy Richardson

Annabel Robinson

Gemma Rostill

Philip Stone

Lynsey Sutherland

Shannon Thomas

Phil Williams

Vicki Watson

Eve Wersocki Morris
About
Find out key information about the 2025 Marketing & Publicity Conference.
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What is M&P?
The Bookseller’s annual Marketing & Publicity Conference, fondly known as M&P, is a one day conference for marketing and publicity professionals throughout the publishing industry. Consisting of talks, panels and surgeries on everything from brands to bookshops, events to AI. Industry experts from the world of books and outside the industry gather to share their expertise and opinions on the sector’s most pressing topics.
Who is M&P for?
Whether you are just starting out in publishing or a director at a big five publisher, M&P offers unique and tailored training for all marketing and publicity professionals working across the book trade. From campaigns assistants, marketing executives to publicity directors and head of comms - M&P is the place to be for everyone working in comms roles.
You'll leave feeling re-energised and refocused, equipped with actionable takeaways to create smarter campaigns.
When is M&P?
M&P 2025 will be held at County Hall, London on Monday 30th June. The conference is also livestreamed online for those who are not able to attend in person. All ticket holders will receive on demand access to the conference talks and panels for three months post event to enjoy at your leisure.
Why should I attend?
M&P is the only conference which is especially curated for marketing and publicity professionals within publishing. It creates an exclusive space to share ideas and create solutions for the industry’s most pressing topics from new markets to media, audience expectations to AI.
By taking just one day away from your desk, you will forge new connections and deepen existing bonds with colleagues spanning the sector thanks to our networking breaks and drinks reception.
Gain insights from leading industry experts through expertly curated panels, case studies and talks and participate in Q&As to specifically enhance your skills and empower you to apply new strategies effectively.
M&P’s purpose is to support and empower marketers and publicists so that after the conference you leave empowered with actionable tools to improve your work.
Our Indie Scheme
At The Bookseller, we recognise the vital role that independent voices, such as small press, charities, festivals, libraries and booksellers, play in shaping our industry. That’s why we offer an exclusive discounted rate available to small press and independent organisations working in comms roles.
In addition, we work with the Bookseller’s Association and The Reading Agency to help booksellers and librarians take a day away to contribute their unique findings to the conference.
We value the work independent companies do and believe their attendance at the conference is vital because they:
Lead with Passion
Creating meaningful, high-quality campaigns. We want to amplify their work through smarter marketing and publicity strategies.
Utilise Cost-Effective, Impactful Marketing
Leaner budgets encourage a more strategic and creative approach. At M&P, delegates learn practical, results-driven tactics to maximise efforts without breaking the bank.
Help Shape Industry Trends
With innovative grassroots approaches their insights are crucial to the broader conversation of pushing the industry forward.
Deserve Access to the Best Publicity Tools & Insights
At a smaller company employees wear many hats, so we want to ensure they have access to cutting-edge marketing techniques, digital strategies, and PR insights to level the playing field.
To discuss an indie rate please contact events@thebookseller.com
Interested in becoming a sponsor?
Support marketing & publicity throughout the book trade by sponsoring M&P.
Our media pack is available to browse here.
If you're interested in becoming a sponsor please get in touch.
Gallery
Photos from The Bookseller Marketing & Publicity Conference 2024
Photo credit: David Monteith-Hodge










































