Freelancer of the Year
The Freelancer of the Year Shortlist
Proudly sponsored by Whitefox

If there was ever any doubt that publishing has the best freelancers on the planet, our 2025 finalists for Freelancer of the Year will firmly dispel it. Embracing design, editorial, marketing, coaching and events, these tireless individuals have supported every kind of publisher and author on their path to success. The volume of blood, sweat and tears along the way is palpable; so is the joy. This is book trade talent at its finest — talent that is all too rarely recognised.
Winner

Emily Cox
Marketing consultant
Emily Cox Marketing
Freelance marketing expert delivering creative, strategic campaigns across genres, driving sales, visibility, and author brand growth with exceptional collaboration.
A huge thank you to FutureBook and The Bookseller for creating this award and championing it so wholeheartedly. Thank you for finally shining a light on the work freelancers do, and for valuing the contribution we bring to every corner of publishing.
Highly Commended

Ben O'Donnell
Freelance consultant & project manager
Freelance children’s literary specialist creating prizes, festivals, and initiatives that expand readership, celebrate authors, and champion children’s engagement with literature.
What a delight and a privilege to be shortlisted for the Freelancer of the Year. Huge thanks to the Bookseller and the Futurebooks team for recognising the vital importance of freelancers in the industry. I'm so thrilled to be on this list, doubtless in some truly wonderful company.
Shortlist

Micaela Alcaino
Freelance book designer & illustrator
Micaela Alcaino
Freelance cover designer and illustrator combining award-level creativity, industry advocacy, mentorship, and inclusive leadership, producing bestselling, visually striking, and culturally impactful book designs.
What an honour it is to be shortlisted for Freelancer of the Year. I’ve always been committed to doing my best on every project I’m trusted with by my clients. Not only to design and illustrate something authentic to the book itself, but to create something that readers are willing to pick up and cherish. Being recognised for that effort is genuinely overwhelming.

Wilhelmina Asaam
Founding editor
Midier Editorial
Freelance editor and educator using digital platforms and consultancy to demystify publishing, empower underrepresented writers, and foster industry inclusivity.
It’s an insane privilege to be included on this shortlist in only my second year of business. I’m grateful for the recognition from the team at The Bookseller, and I hope this opportunity allows me to reach and support even more marginalised writers.

Ali Abbas-Nazari
Freelancer – multimedia, design & marketing
Ali Nazari Creative
Freelance designer and marketing strategist creating visually striking, commercially effective campaigns across publishing, combining creativity, innovation, and seamless collaboration for bestselling titles.
I’m honoured to be shortlisted as Freelancer of the Year. The publishing industry is enriched by the dedication and creativity of so many talented freelancers who help shape the stories and ideas that connect us. To be recognised amongst that feels incredibly meaningful.

Emily Cox
Marketing consultant
Emily Cox Marketing
Freelance marketing expert delivering creative, strategic campaigns across genres, driving sales, visibility, and author brand growth with exceptional collaboration.
I’m totally over the moon to be shortlisted for Freelancer of the Year again! A decade into freelancing and I’m still as passionate about every campaign. It’s wonderful to see the impact, talent and creativity of freelancers finally recognised and celebrated across our industry.

Fraser Crichton
Editor & proofreader
Fraser Crichton Editorial
Freelance editor and proofreader demonstrating exceptional versatility, meticulous craft, adaptability, and insight, consistently enhancing fiction and non-fiction across Pan Macmillan’s diverse lists.
I’m delighted to have been nominated and shortlisted alongside others making their mark on diverse books in diverse ways. I’m proud that editorial teams and authors continue trusting me with their books, and trusting me to tap into authors’ voices and intentions.

Ben O'Donnell
Freelance consultant & project manager
Freelance children’s literary specialist creating prizes, festivals, and initiatives that expand readership, celebrate authors, and champion children’s engagement with literature.
What a delight and a privilege to be shortlisted for the Freelancer of the Year. Huge thanks to the Bookseller and the Futurebooks team for recognising the vital importance of freelancers in the industry. I'm so thrilled to be on this list, doubtless in some truly wonderful company.

Penny Price
Freelance editor
Editide Ltd
Freelance copy-editor and proofreader delivering impeccable non-fiction edits, trusted by authors and editors alike for precision, judgment, and collaboration.
I’m thrilled to be shortlisted for this wonderful award that celebrates the vital and too often overlooked contribution of freelancers within the publishing industry. I’m very excited to attend the ceremony and chat to the other shortlistees.

Rachel Quin
Marketing consultant
Rachel Quin Marketing
Award-winning freelance marketer delivering bestselling campaigns across genres, expertly managing digital, experiential, and global campaigns while mentoring and sharing industry expertise.
To say I am over-the-moon to be shortlisted for the second year in a row would be an understatement. I am honoured by the judge’s comments and feel so proud to be a part of this exceptional community of entrepreneurs and absolute grafters that quietly support our incredible industry. Thank you!

