Marketing and Publicity Conference 2025

M&P CONFERENCE 2025
From Pitch to Purpose
This year’s Marketing & Publicity Conference, fondly known as M&P, took place on Monday 30th June at County Hall, London and online, where the spotlight was firmly on what gets things done in book communications.
With a dynamic programme themed From Pitch to Purpose, the day featured top-tier speakers including Rebecca Sinclair (Penguin Random House) delivering the keynote, Danny Fontaine (Pitchguy and author of Pitch) sharing practical pitching advice, and Adrienne Adhami offering strategies on smart decision-making.
The agenda included sessions on author tours, social media, representation in comms teams, indie bookseller insights, and case studies for all budgets. Whether you’re a publicist, marketer, or comms lead in publishing, this was the annual event to get inspired, upskill, and connect with peers across the industry.
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Featured News
The Bookseller reveals Marketing and Publicity Conference line-up
The theme of the conference, which is celebrating its ninth year, is "Creativity. Community. Continuity". The conference will return both online and in person at County Hall, Waterloo, on 1st July.
Delegates at The M&P Conference advised to own their successes and experiment
Publishing is "weird" with tiny budgets and lean operations, but the result is that campaign teams can own their successes.
FLIP panel discusses the need for work phones and no-blame culture at the M&P Conference
Literary agent Silé Edwards has discussed how a designated work mobile can help prevent burnout
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Delegate Testimonials

This is the most re-energising and refocusing event of the publishing calendar - I always feel reset and motivated by the insights I hear through the day

I would recommend The Bookseller's Marketing and Publicity Conference to anyone, regardless of experience level, for insights into what's going on in our industry and creative motivation/inspiration for working on future marketing and publicity campaigns.

The marketing and publicity conference is a great way to keep up to date on what’s going on in the industry and to keep yourself inspired and excited about the work we do!
Video
Watch the Making Space for Creativity Panel from M&P 2024
Please note the interactive elements of this panel are now closed.
Featured SpeakersView All

Adrienne Adhami

Danny Fontaine

Sabah Khan

Chrissy Ryan

Rebecca Sinclair
Featured Speakers

Adrienne Adhami

Danny Fontaine

Sabah Khan

Chrissy Ryan

Rebecca Sinclair
All Speakers

Adrienne Adhami

Nancy Adimora

James Atkinson

Alison Barrow

Lois Bray

Amanda Coleman

Sasha Cox

Hattie Crisell

Stuart Evers

Danny Fontaine

Katie Fraser

Rosie Grant

Sabah Khan

Naomi Mantin

Liv Marsden

Stephanie Melrose

Eve Wersocki-Morris

Mia Oakley
Jonny O'Brien

Duro Oye

Vicky Palmer

Fiona Razvi

Lucy Richardson

Rebecca Roberts

Gemma Rostill

Pru Rowlandson

Chrissy Ryan

Helen Schnabel

Alice Shortland

Rebecca Sinclair

Sam Soar

Philip Stone

Jasper Sutcliffe

Amanda Truman

Laura Vile

Vicki Watson

Emma Whittle
About
Find out key information about the 2025 Marketing & Publicity Conference.
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What is M&P?
The Bookseller’s annual Marketing & Publicity Conference, fondly known as M&P, is a one day conference for marketing and publicity professionals throughout the publishing industry. Consisting of talks, panels and surgeries on everything from brands to bookshops, events to AI. Industry experts from the world of books and outside the industry gather to share their expertise and opinions on the sector’s most pressing topics.
Who is M&P for?
Whether you are just starting out in publishing or a director at a big five publisher, M&P offers unique and tailored training for all marketing and publicity professionals working across the book trade. From campaigns assistants, marketing executives to publicity directors and head of comms - M&P is the place to be for everyone working in comms roles.
You'll leave feeling re-energised and refocused, equipped with actionable takeaways to create smarter campaigns.
When is M&P?
M&P 2025 will be held at County Hall, London on Monday 30th June. The conference is also livestreamed online for those who are not able to attend in person. All ticket holders will receive on demand access to the conference talks and panels for three months post event to enjoy at your leisure.
Why should I attend?
M&P is the only conference which is especially curated for marketing and publicity professionals within publishing. It creates an exclusive space to share ideas and create solutions for the industry’s most pressing topics from new markets to media, audience expectations to AI.
By taking just one day away from your desk, you will forge new connections and deepen existing bonds with colleagues spanning the sector thanks to our networking breaks and drinks reception.
Gain insights from leading industry experts through expertly curated panels, case studies and talks and participate in Q&As to specifically enhance your skills and empower you to apply new strategies effectively.
M&P’s purpose is to support and empower marketers and publicists so that after the conference you leave empowered with actionable tools to improve your work.
Our Indie Scheme
At The Bookseller, we recognise the vital role that independent voices, such as small press, charities, festivals, libraries and booksellers, play in shaping our industry. That’s why we offer an exclusive discounted rate available to small press and independent organisations working in comms roles.
In addition, we work with the Bookseller’s Association and The Reading Agency to help booksellers and librarians take a day away to contribute their unique findings to the conference.
We value the work independent companies do and believe their attendance at the conference is vital because they:
Lead with Passion
Creating meaningful, high-quality campaigns. We want to amplify their work through smarter marketing and publicity strategies.
Utilise Cost-Effective, Impactful Marketing
Leaner budgets encourage a more strategic and creative approach. At M&P, delegates learn practical, results-driven tactics to maximise efforts without breaking the bank.
Help Shape Industry Trends
With innovative grassroots approaches their insights are crucial to the broader conversation of pushing the industry forward.
Deserve Access to the Best Publicity Tools & Insights
At a smaller company employees wear many hats, so we want to ensure they have access to cutting-edge marketing techniques, digital strategies, and PR insights to level the playing field.
To discuss an indie rate please contact events@thebookseller.com
Interested in becoming a sponsor?
Support marketing & publicity throughout the book trade by sponsoring M&P.
Our media pack is available to browse here.
If you're interested in becoming a sponsor please get in touch.
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Photos from The Bookseller Marketing & Publicity Conference 2024
Photo credit: David Monteith-Hodge
























