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Kobo has launched a tablet rival to the Kindle Fire, which it is launching in the US and Canada priced at $199.
The surprise device is called the Kobo Vox eReader, and ships on 28th October, two weeks ahead of Amazon's Kindle Fire tablet.
The Vox is marginally lighter than the Fire, and offers the same seven inch touch screen. It also runs on Android, with an integrated music and video player. Its battery time is measured at seven hours, which one hour less than the Kindle Fire. Like the Fire, the device is wi-fi only.
Michael Serbinis, c.e.o. of Kobo, said: "Kobo Vox is the reader for your connected life, and opens the door to the next generation of eReading – social eReading - where books can come alive in color and conversation. Readers can get more out of their experience by connecting with Kobo's global community of booklovers. Plus, with Kobo Vox you have the freedom to connect with friends, listen to music, watch movies, play games and discover new apps with almost unlimited choices."