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Bloomsbury has appointed Kathryn Earle as managing director of its Digital Resources Division.
Earle, who is currently head of visual arts publishing and academic, USA, at Bloomsbury, will take up her new role on 1st September.
The move has come after the launch of Bloomsbury 2020, the publisher's strategy to take its digital revenue to more than £15m and to establish the press as a leading B2B digital publisher.
A spokesperson for Bloomsbury said: "This is an ambitious goal, and an urgent one. It’s clear that the academics, libraries and students who we currently serve are increasingly demanding for content to be delivered in different ways, and often in multiple formats. And we have to respond to this challenge on a much larger scale than hitherto. What this means is we want to increase the size of output, the speed with which projects are published, and to sell and market existing services more extensively internationally."
Earle will be responsible for delivering the 2020 plan, for sales and marketing of these new services, and new product development. Earle will be building a new team to implement the plan. Matt Kibble, head of digital, and his team, will report to her.
In her role as head of visual arts publishing and academic, Earle has been responsible for generating "some of the academic division’s most successful products", not least the award-winning Berg Fashion Library, and the division’s biggest and "most ambitious" new launch this year, Bloomsbury Fashion Central. Earle will report to Jonathan Glasspool, managing director of Bloomsbury academic and professional.