Waterstones has launched a "book club" promotion, with the strapline: "Books you will love or your money back".
Twelve titles are being featured, all bar one fiction, with one chosen each week as the "book of the week". Pigeon English by Stephen Kelman (Bloomsbury) is currently in the highlighted spot.
The remaining titles are: The Emperor of Lies by Steve Sem-Sandberg (Faber); Before I Go to Sleep by S J Watson (Transworld); The London Train by Tessa Hadley (Vintage); Gillespie and I by Jane Harris (Faber);The Sisters Brothers by Patrick deWitt (Granta); Pure by Andrew Miller (Sceptre); Rules of Civility by Amor Towles (Sceptre); Periodic Tales by Hugh Aldersey-Williams (Viking); We Had it So Good by Linda Grant (Virago); The Collaborator by Mirza Waheed (Penguin); and My Dear I Wanted to Tell You by Louisa Young (Harper). All are on offer with a discount ranging from £2.40 to £3.60 off r.r.p. The selection will feature for 12 weeks, with a second selection then following for a further 12 weeks, and so on.
The retailer is also running a special offer for Waterstones Cardholders, offering 500 bonus points if they buy any six of the book club titles before 31st March, and 1,000 bonus points if they buy all 12 before that date. The money-back offer is applicable to the 12 book club titles only, on purchases made between 12th January 2012 and 30th April 2012.
Waterstones publisher liaison manager Janine Cook said: "One can never have enough opportunities to showcase great new writing-the Book Club is our way of highlighting new books we are completely confident readers will love."