W H Smith Travel has opened its ninth standalone bookshop at Euston Station in London.
The shop will feature a greater emphasis on backlist titles with the aim of giving “the travelling public a wide and distinctive book offer”, which has been specifically curated for The Bookshop.
The Euston outlet joins eight other standalone W H Smith Travel Bookshops across the country, at Heathrow Terminals 3, 4 and 5, Gatwick Airport, Glasgow Airport, Edinburgh Airport and Bristol Airport.
Euston Station was home to the very first W H Smith book stall in 1848.
Ian King, head of trading at books & news at W H Smith Travel, said: “Our intention is to create a welcoming, relaxed environment with a book selection to suit all reading tastes. Recommending books is core to what we are trying to achieve within our bookshops. We want to help our customers choose the right book as well as surprise and excite them with the offering.”
Within fiction, particular attention has been given to classics and modern classics and a focus on some core quintessentially British authors, including Barbara Pym, Elizabeth Bowen and Iris Murdoch, the retailer added.